See Me Marketing has developed and mastered the art of content marketing. We have put together relationships with blogs, writers and online news outlets to help you increase your Internet presence and reach. Sell without selling with content marketing.
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons which has in turn basically made them irrelevant in the bigger scheme of online internet marketing. While people still do pay for banners on certain websites in many cases this is just to increase the Search Engine Optimization of their website by gaining website strength.
See Me Marketing understands that traditional marketing is becoming less and less effective, and that there has to be a better way. Enter content marketing.
But What Exactly is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. If you have a following of people on your website or social media due to the articles and information you are providing them this will result in traffic and clients coming to you as you are the first thing they think of in regards to your business sector.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.
Content is the Present and Future of Marketing
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable like spam email which is immediately deleted from our inbox. That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop…read… think… behave… differently.
Thought leaders and marketing experts from around the world, including hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present.