See Me Digital Internet Marketing are experts in video marketing & Video SEO. We will help you dominate Youtube and other video distribution channels with expertly produced & branded videos. With attention span of most consumers limited to less than 2 minutes when searching for information on the web, video marketing has become an import aspect of growing a business and increasing its online reach.
Video marketing has been chosen as one of the most important forms of capturing an online audience in marketing corridors, thanks to social integration and investments by Internet giants such as Facebook, YouTube and other social media. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying clients.
So You Don’t Believe the Hype for Video Marketing? Here are some statistics to prove the point that the hype is real. According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most re-tweets.
Major Factors that have Contributed to the Popularity of Videos are the Following:
Facebook Boosts Its Video Strategy
Last year, Facebook announced that its video viewership doubled from 4 billion views per day to 8 billion views per day in a period of 7 months. That’s right, doubled in 7 months. This staggering growth of video viewership highlights the immense potential of videos for bringing in advertising dollars, keeping viewers engaged and increasing viewership. Facebook launched its picture in picture viewing last year, which lets users watch video while browsing the news feed. Facebook is also testing a dedicated video feed stream to let viewers only watch videos shared by their network. Facebook is pushing the envelope to create more video infrastructure, and so are marketers to take advantage of its potential.
Videos have a direct impact on search engine results. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms including Bing, Yahoo and Google. You know know that Google places importance in videos being that Google owns YouTube. Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result of the changes in Google’s strategy, search results now prominently feature videos among top results which in turn created traffic to websites if designed properly.
Easy On the Eye & Brain
There’s no shortage of content out there in the digital world. People are overloaded with information that they cannot process. Videos are a breath of fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.
Online users are more likely to share and re-share videos than any other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.
Kills Many Birds With One Stone
Whichever stage of the customer funnel you are targeting, videos can help. The objectives of educating, entertaining, inspiring or increasing brand awareness can all be achieved through videos. More and more people today educate themselves through product reviews and blog updates before making a purchase decision. Animoto’s research says that 96 percent of consumers find videos helpful when they are making purchase decisions online. Moreover, 58 percent of them consider companies that produce videos to be more trustworthy.
Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. See Me Marketing knows that video is becoming a critical component of every company’s marketing mix and will ensure that you will stay ahead of the curve.