All major search engines such as Google, Bing and Yahoo have primary search results (it simple terms these are the pages that come up on page 1 of the search engine when a term is types in), where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads such as Google Adwords and other Pay Per Click campaigns.
Search engine optimization (SEO) involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the search engine results pages (SERPS) across a range of specific combination of keywords (or key phrases) entered by search engine users. our goal at See Me Marketing is to try to get you into the top 3 positions on any search engine for specific search terms.
As well as listing pages which the search engine determines as relevant for the search performed based on the text the website contains and other factors such as backlinks to the page, the SERPs also contain other tools which searchers may find useful. Google terms these tools part of a strategy known as Universal or blended search.Google normally updates their search algorithm about every 4 months on average so constant SEO is required to stay on top.
The main benefits of SEO are:’
1. Highly Targeted. Visitors are searching for particular products or services so will often have a high intent to purchase as they are qualified visitors. We want to drive these to your website and have them converted into leads.
2. Potentially Low Cost Visitors. There are no media costs for ad display or click through like PPC campaigns such as Google Adwords. Costs arise solely from the optimization process where agencies are paid to improve positions in the search results.
3. Dynamic. The search engine robots will crawl the home page of popular sites daily, so new content is included relatively quickly for the most popular pages of a site.