Ranking on Google’s first page for an independent healthcare provider is an important way of attracting new patients. It is, therefore, tempting for the site owner to keep checking the SERPs to see how their site fair in the face of competition. This habit gradually transforms the doctor into a Google Narcissist that always despairs over his dwindling search engine ranks. However, does search engine optimization for physicians has to be this hard?
Healthy follow-up of site rankings
The primary reason most doctors are invariably worried about their website ranking is due to their limited knowledge of SEO operations. They are not aware of the SEO strategies used to keep tabs with the ever-evolving ranking criteria to maintain their high ranks. Nonetheless, here are some educative SEO basics to the curious medical site owner.
Ranking on the first page is important
Ranking on Google’s first page can have tremendous results in the number of site visitors that usually translate to visiting patients. Nonetheless, to achieve this rank, the practitioner has to choose a keyword that is already popular with online consumers.
A website does not rank on the first page for all search terms
Picking up search terms on which you can optimize your site involves carefully selecting terms against the services your business offers and popular search terms. The rule of the thumb in SEO marketing is that 20% of keywords will lead to 80% of organic site traffic.
Response to website content is effective to SEO marketing
The amount of human response your website and content gets through backlinks from other site and actual site visits also influence your overall ranks. It is, therefore, important to consider the patient’s language and mindset when choosing search terms.
Content is King
If your site is to rank highly for medical SEO category, create precise, relevant, and informational content. It should not come as a surprise that websites with useful and informational content rank highly on Google.